yeah I know you did not ask!
I wonder if at the various universities and colleges that teach Internet technologies if there are special writing classes, perhaps in the Marketing Department under Internet.
There seems to a certain, very common style of article on many websites. There is a teaser headline that grabs your attention, so you open the article. You then start reading or perhaps scanning to through the article to find the tidbit that attracted you, but it is not readily apparent. So you scroll, and scroll some more trying to find it. As you do so you go past one advertisement after another. If you are exceedingly lucky you find the tidbit towards the end of the article, but it frequently has an O. Henry twist to it. Not uncommonly, however, there is nothing in article that relates to the teaser.
It is amazing what we humans are willing to do to other humans in the endeavor to extract money from them.
And so it should not go.
I believe it’s referred to in Biz schools as a “Bait and Switch”.
There oughta be a law…
I’m sure they teach it in college, but there are also tons of marketing courses on-line that teach how to do it.