From season 5, episode 23, the Fractured Fairy Tale: Three Little Pigs. The wolf, surrounded by Racing Forms, Babes magazine, Beauty’s Women magazine, Girl’s magazine, is reading “Gay Boy” magazine and later in the same episode, he is reading “Gay Boy Annual”.
I suppose then the question becomes when did the definition of gay change or is this a not so subtle piece slipped in past the censors
The Rocky & Bullwinkle Show aired 1961 thru 1964 when Rob and Laura Petri were sleeping in twin beds.
I’m guessing by the context of other magazines around him, it’s a play on “Playboy.” Just my guess but I think they’re referring to gay as “happy.” Just a guess though 😛